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People spend more in areas with mature trees

(2 posts)
  • Started 5 years ago by ChrisHajer
  • Latest reply from MikeTomecek

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  1. ChrisHajer
    Member

    From Newsweek this week:
    http://www.msnbc.msn.com/id/17996836/site/newsweek/page/3/

    "The greening of city centers isn't just metaphorical. In Chicago, city officials have mapped the "heat islands," where asphalt and black roofs absorb heat and raise the city's overall temperature. These areas are then planted with trees—”400,000 to date. "Trees are like big air conditioners," says Environment Commissioner Sadhu Johnston. They lower the temperature, filter air, remove carbon dioxide, absorb storm water and provide shade and beauty. (They even boost the economy. "Research has shown that people are willing to spend up to 12 percent more on a product if they're shopping in a district with mature trees," thanks to the pleasant ambience of the neighborhood, says Johnston.)"

    Posted Saturday Apr 14, 2007 09:59 #
  2. MikeT
    Member

    PLEASANT AMBIENCE can lead to economic revitalization - that is one the things that I have been trying to say.

    Riverside's road to any revitalization should be through the Trees, the Forest, space, tranquility, and charm. We already have this as a base. There is always a temptation or movement to do things that are UN-Riverside since those things might be cheaper. They might seem cheaper

    see VC and DC in the short run, but in the in the long run, they will be harder to 'sell'.

    Posted Saturday Apr 14, 2007 11:14 #

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